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Anonymous

Lecturer in Digital Marketing
London, Greater London, England, United Kingdom
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Details

Desired Role: Lecturer
Main Subject Taught: Digital Marketing

Skills

Academic Experience Visiting Lecturer | Designed and delivered modules on Digital Strategy, Consumer Behaviour, Growth Hacking, e-comm. & q-comm. and Social Media Marketing. Supervised BSc, Postgrads & MSc dissertations on digital adoption, e-commerce, affiliate and influencer marketing. Developed assessment frameworks and ensured compliance with UK HE standards. Conference Keynote Speaker & Guest Lecturer for DigiMarCon, BrightonSEO, SEO Summit, ATM, IPS, DWTC, Excel London, World Marketing Summit, Digital Experience Summit, Digital Expo, Marketing Leaders Summit, Digital Marketing Conference, MAD/Fest, UAE Innovation Week, CIM Digital Marketing Conference, and more. Delivered industry-academic talks on digital growth, persuasion in consumer behaviour, and AI in marketing. Mentored managers to be, executives, interns, early-career researchers and students transitioning to the digital workforce. Core Skills Performance Marketing (CAC/CPA/CPL/ROAS/LTV/AOV/TOV/CRO & Churn rate) Data Analytics (GA360, Adobe, HubSpot, Shopify, Tableau, Power BI) Paid Media Strategy (Social, Search, Display) Campaign Reporting & Business Intelligence Stakeholder Engagement & Communication Strategic Analytics & Data-Driven Insights Growth Hacking & Funnel Optimization Leadership & Team Management Campaign & Budget Management Client Acquisition & Retention

About

Award-winning digital leader with 16+ years of global experience driving high performance marketing strategies across Paid Social, Programmatic Display, Search, and Performance Media. Adept at managing multi-million-dollar budgets (up to $12M quarterly), leading cross-functional teams of up-to 12 people, and scaling omni-channel growth through data-driven, creative, and agile approaches. Proven track record in agency and client-side environments, delivering ROI-positive campaigns for world-class brands across FinTech, SaaS, FMCG, Luxury, Automotive, QSR, Government, and Telecom sectors. Highly skilled in managing both internal and external stakeholders, with a strong background in delivering data-driven, insightful analytics and reporting to empower key decision-makers and push the needle on growth and performance impact.