Details
Skills
1. Employer Engagement and Relationship Management Building and maintaining strong, long-term relationships with employers. Understanding employer needs and workforce skills gaps. Advising employers on suitable apprenticeship standards and training solutions. Acting as the main point of contact for employer accounts. 2. Sales and Business Development Identifying and pursuing new business opportunities across sectors. Meeting recruitment and income targets for apprenticeship enrollments. Preparing and delivering persuasive presentations and proposals. Negotiating contracts and terms with employers. Maintaining accurate CRM (Customer Relationship Management) records. 3. Knowledge of Apprenticeship Programmes and Funding Understanding apprenticeship standards, frameworks, and end-point assessment (EPA) processes. Knowledge of the Apprenticeship Levy, non-levy funding, and government policies. Advising employers on funding eligibility and digital apprenticeship service (DAS) systems. Keeping up to date with policy changes from the ESFA and Ofsted expectations. 4. Communication and Interpersonal Skills Excellent written and verbal communication for engaging diverse audiences. The ability to translate complex funding or compliance details into clear guidance. Confidence in networking, attending business events, and representing the college or training provider. 5. Strategic and Analytical Skills Analysing labour market information to identify growth sectors and skills needs. Contributing to the strategic direction of apprenticeship recruitment and partnerships. Monitoring performance data to drive continuous improvement and target achievement. 6. Collaboration and Teamwork Working closely with curriculum teams, assessors, and recruitment staff to align employer needs with training provision. Supporting marketing and events to promote apprenticeship opportunities. Ensuring effective communication between internal teams and external partners. 7. Organisational and Administrative Skills Managing multiple employer accounts efficiently. Coordinating documentation, contracts, and compliance requirements. Tracking learner progress and ensuring timely enrollments. Desirable Attributes Commercial awareness and customer-focused mindset. Resilience and persistence in achieving targets. Ethical and professional approach to partnership development. Confidence using digital tools such as CRM systems, Microsoft Office, and online DAS platforms.
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Director or senior management roles
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