Anonymous

Details

Skills

Dissertation supervision, Marketing, Digital Marketing, AI in Marketing, Analytics in Marketing and Communications, Strategy, project management, Globalisation, International Business Marketing and Communication, Sustainability, Green Innovation, Entrepreneurship, Leadership, Market Research, Research Methods, Leadership, Employability, and Personal Development.

About

Lecturer (part-time) in MBA International and MSc International Business (Level 7)

• Worked as a module leader of the International Business Communication and Marketing module (level 7) for two cohorts. I taught this module for three cohorts.

I designed, developed, and delivered engaging teaching, learning activities and materials, as well as assessments. My programme design covered the following topics: Analysing International Environment and Markets, Branding Entry Strategies and Entry Modes in International Marketing, Marketing Mix (product, promotion, price, place) and Distribution channels, International Marketing Choice and Planning, Marketing Organising and Control, Culture in International Marketing and Communication and Negotiation, Content creation and Marketing, E-commerce, Digital Marketing and Communications [including digital platforms, digital media channels, online advertising, viral marketing, mobile marketing (e.g. mobile app, location-based mobile marketing), email marketing, Pay-per-click (PPC), SEO (search engine optimisation), influencer marketing, digital data, digital technology, digital audiences, RACE (reach, act, convert, engage) omnichannel marketing planning framework, etc.], Conversion Rate calculation (digital marketing), Break-even analysis, Mark-up price calculation, Unit cost calculation, ROI calculation, Value (profit)-based product price calculation, Penetration rate calculation, Digital supply chain management, Digital monitoring of customer behaviour [RFM: recency, frequency, monetary value categories framework] based on digital and data driven analysis, Digital Marketing Automation, Customer Relationship Management application/technologies, International Dispute Resolution, Social Responsibility and Ethical Marketing. The teaching outcomes were good. The students and the director were satisfied with the outcomes.

• Taught Strategy and Globalisation module (level 7)

The teaching topics encompass Business Planning and implementation, Leadership, Risk management, Intellectual Capital, Strategic Analysis of the External Environment (PESTEL model, Porters Five Forces, Competitor Analysis, Value Chain Analysis, Stakeholder), Strategic Analysis of the internal environment (Resource-Based View, Intellectual Capital, SWOT, Dynamic Capabilities, VRIO, competitive advantage), Strategic Planning (Deliberate and emergent, Strategic drift, Scenario Planning, Decentralised Planning vs. Integrated Planning), Implementation of strategy (Leadership -Task-oriented leadership, Relation-oriented leadership, contingency theory of leadership, Organisational Politics/Power/ Agency/culture), Strategic Choices (Choice of Industries & Markets, Ansoffs Growth Matrix, Internationalisation, Choice of Products, Innovation, BCG Matrix, Internationalisation Strategies), Strategic Options and Globalisation (Crisis and Failure management, Ethical Decision-Making, Risk Assessment), Strategic Management in a changing environment, Culture and Strategy (Social Trends, Sustainable Strategic Management, Sustainability, Circular Economy, Sharing Economy, The Culture of Organisations )

• Dissertation supervision

Supervised dissertations for students enrolled in the MBA International Course and MSc International Business Course. To date, I have successfully supervised 39 students, all of whom have passed their dissertations. Some students achieved distinction.

• Contributed to the assessments of other modules, such as Market Research, Research Methods, Leadership, Employability, and Personal Development.