Strategy & Propositions Manager, Permanent
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose. As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's innovative new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.
We are creating a new role within the Global Propositions team that will sit at the heart of shaping Costa’s future. Grounded in strong consumer, market and performance insight, this role will define where and how Costa grows, right-size store footprint, and evolve formats and propositions to meet changing customer needs across markets. Equally, it will be central to bringing new retail propositions to life, from early concept through to trial and scale, working closely across the business to turn strategy into action.
We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Strategy and Propositions Manager is about so much more than just a great coffee story. It’s your chance to shape Costa’s future — which means you’ll:
- Lead the translation of market research and consumer insight into clear, actionable recommendations that shapes Costa’s retail strategy and proposition development, turning data into direction that drives smarter investment decisions.
- Own and lead Costa’s retail propositions strategy — helping define where and how we grow, optimising our format mix and customer experience across markets, and building the execution frameworks to turn strategy into reality.
- Define new proposition opportunities, working closely with stakeholders to ensure the most impactful ideas are progressed and aligned to commercial goals.
- Drive the end-to-end development of new retail propositions, from early concept through to testing, ensuring trials are designed for success and deliver clear, actionable learnings.
- Support the transition of propositions from trial to scale, ensuring robust documentation, clear commercial rationale and effective handover to enable consistent rollout across markets.
Who you are
It’s your unique ingredients we’re interested in:
- Proven experience in strategy development, ideally from a consulting, insight or similarly fast-paced consumer retail or hospitality environment, with a track record of shaping and delivering market-level plans.
- Strong commercial acumen, with experience translating insight and strategic thinking into scalable business change that delivers measurable impact.
- Ability to define and assess proposition opportunities through a consumer, commercial and operational lens, including format, footprint and growth potential with a solid understanding of how change lands in a live retail or hospitality environment.
- End-to-end delivery capability, with experience taking projects from business case through to implementation and embedding into BAU, ensuring successful landing and sustained impact.
- Strong stakeholder management and communication skills, with the ability to influence across all levels and turn complex thinking into clear direction.
So, why Costa? We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity—with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
- Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
- An annual discretionary bonus scheme, based on business results and individual contribution.
- A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
- The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
- 50% discount in all Costa-owned stores, and 25% off in other participating stores
- Private medical cover thanks to our Private Healthcare scheme
And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
Location - Where you’ll work: Hybrid, 3 days per week in our Loudwater Innovation Centre. Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be returning to our Loudwater office in January 2027, a space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life.
For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com.
We believe in living life with heart – and that starts with our people. By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment—one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.
Grounded in our core values—Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players—we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.
