Join our journey…
Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.
But for now – let’s talk about the role and who we’re looking for…
A bit about the role
Kick‑start your career with an apprenticeship where you’ll learn on the job and support something that matters. You’ll manage your own territory, build strong retailer relationships and help drive sales for Good Causes. Gain hands‑on experience, coaching and a Level 4 Sales executive qualification to grow into a Retail Growth Executive.
You’ll learn how the Retail Sales Team operate as the face of The National Lottery to our retailers, supporting them to drive sales through outstanding in-store standards, retailer training and commercial insight. This role blends real-world experience with structured learning, giving you the skills and confidence to grow into a fully competent Retail Sales Executive.
What you’ll be doing
Strategic Delivery
- Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
- Review activity against agreed measures, working cross‑territory or regionally as needed.
- Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager.
- Use sales data and local insights to identify growth opportunities within your territory.
Execution
- Manage and plan store visits across your assigned territory, ensuring you’re well prepared for each visit.
- Build and maintain strong relationships with retailers to drive great in‑store execution and advocacy of The National Lottery.
- Proactively drive high in‑store standards and deliver key messages that support sales performance.
- Support retailers with training, compliance requirements and player‑protection standards through the Retail Training Centre (RTC).
- Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends.
- Review your territory’s performance against key KPIs and discuss outcomes with your line manager.
- Promote responsible play and ensure retailers meet player protection requirements.
Development
- Drive your own development through the Retail Sales Academy (RSA) and your Level 4 Sales Executive Apprenticeship.
- Engage fully in all apprenticeship learning, coaching sessions and structured training modules.
- Work independently in the field while reporting progress, insights and development needs to your Retail Sales Manager.
Training Plan (Apprenticeship)
- Training will be delivered through a combination of on-the-job experience and structured learning:
- Training primarily takes place across your assigned retail territory.
- You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider.
- A minimum of 20% off‑the‑job training will be delivered through virtual learning, workshops and practical application related to your apprenticeship as well as on the job learning.
- Team meetings, development sessions and regional workshops may occasionally take place at central locations.
Working Week
- Monday–Thursday: 9:00am–5:30pm
- Friday: 9:00am–5:00pm
- Total: 37 hours per week
- This is a field‑based role requiring daily travel across your assigned territory.
- Occasional flexibility may be needed to attend regional meetings or business events.
Requirements
What experience we’re looking for…
You don’t need previous sales experience to apply — that’s what the apprenticeship is for.
We’re looking for people who are:
- Curious, eager to learn and ready to bring new ideas
- Confident engaging with people and building relationships
- Commercially aware with an interest in sales or retail
- Comfortable analysing numbers and spotting trends
- Able to deliver simple training messages with confidence
- IT literate and able to use tools to analyse performance
- In possession of a full UK driving licence with flexibility to travel
Key Measures of Success
Business Knowledge & Understanding
- Demonstrates a growing understanding of Allwyn, The National Lottery, and how the Retail Sales Team supports returns to Good Causes.
- Can explain key messages, brand purpose and the role of retailers with increasing confidence as learning progresses.
Learning & Apprenticeship Progress
- Actively participates in all apprenticeship learning, workshops and off‑the‑job training.
- Completes learning modules, assignments and development milestones on time.
- Applies new knowledge and skills during store visits and team interactions.
- Seeks feedback, reflects on progress and shows commitment to personal growth.
Commercial & Data Awareness
- Shows developing confidence in using tools to analyse sales performance.
- Begins to recognise trends, retailer challenges and growth opportunities with support.
- Uses data to inform conversations with retailers as capability grows.
In‑Store Execution & Standards
- Supports retailers to deliver high in‑store standards, applying training and guidance learned through the apprenticeship.
- Demonstrates accuracy and consistency during store visits, with increasing independence.
Communication & Relationship Building
- Builds positive relationships with retailers through clear communication and a professional, friendly approach.
- Shares key messages effectively and gains confidence in delivering simple training.
- Contributes positively to team meetings and cross‑territory collaboration.
Responsibility, Organisation & Territory Management
- Manages time well, plans store visits effectively and adapts when priorities shift.
- Takes ownership of tasks, following through on agreed actions.
- Uses tools, systems and processes accurately while learning best practice.
Player Protection & Compliance
- Understands and promotes responsible play standards.
- Supports retailers to meet compliance requirements, seeking guidance where needed.
Career Progression
On successful completion of the apprenticeship, you may progress into a permanent Retail Sales Executive role (subject to performance and business need).
From there, development pathways include:
- Senior Retail Sales Executive
- Territory Manager
- Retail Sales Manager
- Wider opportunities in Commercial, Training, Insight or Head Office roles
High performers will continue development through the Retail Sales Academy, supporting long‑term career growth.
Benefits
About us:
We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven
track record of making lotteries better.
• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our
customers, bringing new products to enjoy which is all underpinned by our responsible play values
and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and
good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year
licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider
globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you
play a game in a store or online.
If you need any assistance or adjustments to this job description or in the application process, please
contact a member of the talent team at (email address removed) and we’ll be happy to help.
**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**
An inclusive reward offering with wellbeing at the centre…
At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every
stage of their lives and careers.
Here’s a list of some of the fantastic benefits we offer…
• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching
