Sales Coach

Location: Soth Tyneside - Full-time, office-based (contact centre environment)

Salary: Up to £40,000, Bonus: £750 per month (up to £9,000 per year) - Total Package: Up to circa £49,000

Working Pattern: Monday-Thursday: 08:30 - 17:00, Friday: 08:30 - 15:00 (13:00 early finish if company targets achieved)

Overview

A high-impact, hands-on coaching role at the centre of a growing Sales Academy within a fast-paced B2B sales environment. This position will play a critical role in transforming sales capability, improving performance, and embedding a structured, professional coaching approach across new sales hires.

The primary objective is to significantly reduce the time it takes for new Sales Development Representatives (SDRs) to reach full performance, accelerating this journey from 8-9 months to approximately 14 weeks.

This is an opportunity to shape a developing training function and contribute to a wider cultural transformation in a business investing heavily in its people, capability, and long-term growth.

The Role

This role is focused on developing and delivering structured coaching and training to new SDR employees, ensuring they achieve performance targets quickly and sustainably.

You will work within an established Sales Academy framework, using existing tools and content, while also contributing to the design and delivery of high-quality training materials.

Key Responsibilities

Own the end-to-end development journey of SDR's, from onboarding through to graduation
Reduce ramp time to performance from 8-9 months to 14 weeks
Coach SDRs on:
Lead generation quality
Customer fit and qualification
Compliant selling practices
Core sales behaviours
Deliver structured workshops and training sessions
Develop and refine training materials and coaching frameworks
Embed coaching best practice across the Sales Academy
Contribute to future management and leadership development programmes
Build strong relationships with stakeholders across the businessWhat Success Looks Like

New SDRs reaching target performance within 14 weeks
Improved quality, compliance, and overall sales effectiveness
Consistent, repeatable training frameworks and workshop delivery
A recognised, high-performing Sales Academy
Foundations established for broader leadership developmentIdeal Candidate Profile

Experience

Background in a structured sales training or learning & development environment
Formal training or coaching qualifications (preferred)
Ideally experience developing SDR/BDR populations within:
SaaS
Tech
B2B sales
Energy / Utilities
Experience delivering workshops and training content independently
Exposure to management or leadership development programmes (desirable)Personal Attributes

Professional, polished, and credible
Energetic and able to thrive in a fast-paced environment
Highly engaging with strong communication skills
Passionate about coaching and developing others
Adaptable across different personality types and seniority levels
Self-sufficient in designing and delivering training contentWorking Environment

Fast-paced, high-energy outbound contact centre
Entrepreneurial and rapidly evolving
Strong focus on performance, pace, and accountability
Opportunity to influence and shape a developing functionBenefits - do these need to be on spec?

Up to 40 days of annual leave - 24 days plus Bank holidays, birthday off and December shut down (gifted leave)
Option to buy/sell holidays
Pension (3% employer contribution)
Healthcare support (optical, dental, hearing, cancer support)
Salary sacrifice car scheme (eligibility-based)Additional Notes

This role is best suited to candidates who have worked within professional, structured training environments rather than those who have developed coaching experience informally on the sales floor.

The successful candidate will be someone who thrives in a high-growth environment and is motivated by the opportunity to make a measurable impact.

CCA Recruitment Group is an employment agency with a legitimate interest in providing work finding services. Please be advised that by submitting your CV to CCA Recruitment Group, directly or via any of our job advertisement platforms, and all telephone calls may be recorded for training and auditing purposes, your personal data will be held on our secure internal CRM system indefinitely. The personal data contained therein will not be shared with any third parties without your express consent. As an individual, you have the right to withdraw consent at any time. Following a period of 10 years inactivity your CV will be deleted permanently from our database

CCA Recruitment Group

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