Sales Performance Coach (Snowhill, Birmingham, United Kingdom)Location

Birmingham, Bristol, London or Manchester - Hybrid working 3 days in the office, 2 wherever.

Why this job matters

Having the strongest sales capability across our sales professional community is key to BT Business's success. We need sales professionals who are experts in our chosen selling approach, account planning activities, and deal construction to achieve our ambitious growth plans.

The focus of this role is to provide training, coaching and performance support for our UK Sales & Commercial, Global, and Wholesale sales colleagues. Through the effective delivery of sales training, performance coaching, and deal coaching, this role will ensure we have the most capable sales professionals and sales managers.

By developing trusted relationships with Sales Leaders, Salespeople and the wider Learning team, this role will deliver targeted capability interventions that span the lifecycle of a sales professional. Interventions will include delivering the end-to-end sales capability development programme, The BT Way of Selling, targeted sales coaching, specific project related sales performance programmes. As well as supporting Induction & onboarding and new product launches as required.

What you’ll be doing

•Delivering sales capability development programmes (the BT Way of Selling) and associated training & coaching interventions e.g., Stakeholder Engagement, Presenting with Impact
•Collaborating with Learning Managers, Sales Leaders and Subject Matter Experts to inform Learning Design & Delivery and planning.
•Conduct interventions through physical and virtual modalities, catering to both one-on-one and group sessions as needed.
•Support, coach, and mentor sales professionals at all levels, from Directors down.
•Drive the transfer of learning into BAU sales practices, ensuring effective embedding and sustained learning.
•Provide targeted deal coaching support to help sellers structure and land complex, value-driven sales deals.
•Stay up to date with the latest trends in sales capability and performance, bringing in external insights to drive continuous improvement.
•Work closely with key vendors to enhance skills, best practices, and the evolution of sales methodologies.
•Mentor Operational Trainers to ensure proficiency in delivery.
•Act as a subject matter expert in designing learning interventions within relevant areas of expertise.

The skills you'll need to succeed

Essential skills:

•Expertise in facilitating sales skills and behavioural development programmes up to and including Director/Head level.
•Experience as a sales professional with a background in corporate B2B selling in medium-to-large and complex customer environments.
•Experience of working with comparable sales methodologies e.g., SPIN, Challenger, Miller Heiman, Corporate Visions etc.
•Effective stakeholder engagement skills to enable collaboration and delivery of required activities.
•Deep understanding of the methods to develop sales capability and the associated behavioural psychology.
•Proven track record of demonstrating the impact of your learning delivery and coaching, measured up to Kirkpatrick Level 4/5.
• Skilled delivering learning both face to face, virtually and as part of a blended programme.

Preferred skills:

•Accredited in delivering B2B sales capability methodologies (Preferable)
•Accredited in leading account planning methodologies and systems (e.g., Altify, Salesforce). (Preferable)

Benefits

At BT, we entertain, educate, and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses, or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration, and inclusivity, that takes a genuine and proactive interest in your progress and development.

•10% on target bonus
•BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
•From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
•Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
•25 days annual leave (not including bank holidays), increasing with service
•24/7 private virtual GP appointments for UK colleagues
•2 weeks carer’s leave
•World-class training and development opportunities
•Option to join BT Shares Saving schemes.

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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